Brands
OKA was in talks with a number of investment firms in 2017 about expanding its operations into overseas markets, especially eager to expand its footprint in North America. The process of starting a business in the United States differs significantly from that of starting a business in the United Kingdom.
Companies must label products in a variety of ways, describe products in a variety of ways, and comply with a variety of certification standards. This needed a lot of coordination and streamlined approach.
WFX has been a valuable resource in assisting us with the launch of new seasons. We may look at the season's color palettes, compare future products to old ones, and determine if any gaps exist. We believe that WFX software solution would support us and help our company grow.
Kaye Conder Product Development Manager, OKAEfficiency Increased
Increased in Product Quality
Faster Product Development process
OKA has been supplying sophisticated and fashionable furniture to households for over 21 years, emulating the British values of 'living well.'
OKA was formed by Annabel Astor, Sue Jones, and Lucinda Waterhouse with the goal of "inspiring people to design a home that expresses their personality."
In 1999, OKA began as a direct mail-order company. This company now has 14 retail locations in the United Kingdom, as well as a strong online presence. Since 2018, WFX Cloud PLM has partnered with OKA to help the company grow and evolve.